Sesión (20′) – Hacking organizations through agile business development – José Manuel Perez Prado
I would like to present my experience introducing agile biz dev methodologies and design thinking in Telefonica Spain. I want to demonstrate that even in a big corporation with a clear focus in the short term and in optimization, these methodologies can have a place and can help business teams to design and develop products that customers want to buy.
I would also like to present our process and the keys to introduce these methods in a big company with real cases and examples of each phase (exploration, ideation, prototype/validation, execution)
Autor: José Manuel Pérez Prado